- Weigh different sides of a situation.
- Make decisions that align with the company's Code of Ethics (or create them).
- Provide guidance on issues (e.g., personalization, data privacy, conflicts of interest, and social responsibility).
- Help businesses identify & resolve ethical dilemmas in their marketing campaigns & strategies.
- Develop best practices and processes for ethical standards.
- Embedded in the team to act as a Fractional Chief Ethics & Integrity Officer.
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- Provide updates and guidance on international advertising standards.
- Identify strategic partnerships between trusted brands & creators with high-integrity.
- Develop partnership briefs.
